Challenge: When I was entrusted with building the B2B vertical for OTTplay, the biggest hurdle was this recurring question from…

Challenge: OTTplay, being a new OTT aggregator, struggled with low brand visibility and recall in the B2B space. Potential brand…

Challenge: I faced a high-stakes challenge—breaking into the fiercely competitive international VAS (Value Added Services) ecosystem, where most global telcos…

Challenge: Paytm had aggressive growth mandates across multiple non-core verticals—Telecom, Government, Apartments, Malls, Parking, and Airports. These segments lacked organic…